current news. digital tv writing. b2c. affiliate marketing.
Writing and editing are my key strengths and greatest motivators, because solid editorial content is key to a brand’s success.
But what is great web content? It depends on who you ask.
I’ve been the managing editor for trusted, mass-market national brands, as well as small, family-fun businesses and emerging cannabis startups pre-legalization. My writing and editing will focus on your brand’s infinite nuances to make your audience the protagonist of the story.
This curated section of samples is broken down by brand. Key verticals are identified.Not sure what to read? I’ve called out samples per brand that best represent my voice and style. Don’t see what you’re looking for or can’t access something? Please email me.
music. tech. local news writing. social good.
NOW Toronto was where I took my first stab at professional writing. Some of my favourite pieces still come from this collection, and my signature style is pronounced in this work.NOW Magazine is ‘Toronto’s weekly news and entertainment voice’
*Read: WEMF Raves Again / **Radiohead’s ‘Newspaper‘
movies. music. celebrity news. relationships.
At iVillage Canada, I started as an editorial intern and moved my way up to entertainment editor. I ran traffic-driving campaigns for TIFF and a season of The Bachelor Canada.iVillage.ca (now redirects to Today.com) was Rogers’ lifestyle hub for women. Want to see more writing from iVillage Canada? All of my pieces are here.
Read: *Emily Blunt Interview; **Bachelor Canada Editorial
corus – w network
women’s living. home. digital tv content. affiliate links.
Wnetwork.com’s editorial strategy was focused on top promotables and hosts. The winning combination was a mix of host news, show-specific, women’s lifestyle, food, holiday and movie content.We were ahead of the Amazon affiliate program onslaught with the Shop the Show section, that I managed – I learned about sponsored content early, fast and furious.
Read: *Shop the Show; **Editing: Hockey Wives; Living
marigold / canndora
brand identity. public relations. cannabis. social good.
I started at Marigold with as a freelance copywriter, and ended up being a content strategist, brand rep and PR manager for several clients. My samples are from cannabis sister site Canndora, plus two clients.Marigold is an award-winning cannabis/ tech/ social good marketing and PR firm
*Read: Hit Your Kickstarter Goal; **Modern Leaf Editorial
editorial strategy. b2c writing. marketing copy. blogs.
At AcoustiGuard, I developed and continue to grow their B2C content, social media strategy and public relations marketing to bring a legacy brand to the next level. As a marketing web copywriter, my work both educates and sells to their emerging web-savvy clientele.AcoustiGuard is a leading GTA soundproofing company, with over 40 years in business.
*Read: Soundproof an Office; **Blog Section Revamp