tv content. marketing strategy. UX. branded content.

web, brooke wilkinson

From content management to marketing and fan engagement, managing your web brand is more than just building a website. I’ve been there – and I can help you get there, too.

At Corus, I moved from managing wnetwork.com’s web content marketing strategy to its overall roadmap, then lead a team of digital producers on W Network, W Dish, OWN (Oprah CA), CMT and Cosmo.

At the time, Corus’s ‘Women and Lifestyle’ sites varied, some with web TV content and editorial; others airtime-marketing-only – plus the country music wildcard with CMT.

w network relaunch

editorial strategy. content syndication. UX. ongoing QA.

I was hired at W Network to assist in editing the relaunch. It marked a strategic shift towards integrated editorial – one that increased traffic and brought a new style of show-related lifestyle content to the network.

What happened to the content? Once Corus bought Shaw – and HGTV Canada – it was an obvious choice to move priority shows and their content off W to align with HGTV US.
  • web, brooke wilkinson
  • web, brooke wilkinson

Want more information about the redesign? Please email me.

broadcast digital media

digital tv extras. stunt events. contests. daily web content.

Our team mapped out the online execution of key shows and movies. Once designed, approved, and built, we launched daily digital content campaigns that drove TV ratings, site traffic and user acquisition.

This was in addition my day-to-day on the website – including ongoing site updates and Q/A, strategic outlook, budgets, meetings and team management.
  • web, web, brooke wilkinson
  • web, web, brooke wilkinson
  • web, web, brooke wilkinson
  • web, web, brooke wilkinson

w dish

SEO content. syndication. partner site promotion.

W Dish promoted SEO lifestyle content, as well as editorial that drove traffic and viewers to the TV networks. It provided me the opportunity to be a brand manager and managing editor simultaneously.

Wdish.com now redirects to wnetwork.com. Want specific content? Please email me.
web, brooke wilkinson
W Dish homepage

social: CMT music fest live

live social media strategy. live interviews. event coverage.

At CMT Music Fest, I took a stab at live interviews with country music stars. A marketing manager and I developed them from conception and production to promotion and Facebook Live engagement.

This was my first time on camera…FYI. Please unmute the videos to hear the audio!
Kortney and Dave
Drake White

*don’t forget to unmute to hear them!

social: w network live chats

strategy. social content. twitter parties. google hangouts.

Every season, we looked to reward and engage our loyal and vocal fans, while driving viewership and creating new audiences. Live chats required investment in terms of time, production, and careful coordination, but paid off in terms of increased ratings (AMAs) and social reach every time.

First up: Hockey Wives. Next: the Property Brothers.
#HockeyWives was a new show that trended on social (and was #1 most weeks during the Eastern airing) – this was heavily influenced by our Twitter parties and Google Hangouts,.
Property Brothers Jonathan and Drew Scott were fan favourites. We did
several live chats with them, as they always increased page views, viewership and social media reach. This was to promote #BrothervsBrother, their competition show.

acoustiguard newsletter

email advertising strategy. design. direct email marketing.

Bulk email marketing is something I’ve done since early on; here, I introduced it. I continue to build lists with an opt-in email marketing strategy, plus design, produce and A/B test targeted emails to unique audiences.

It worked! Sales people reported an uptick in sales with users providing 10% off discount codes provided in emails. See more newsletters for AcoustiGuard-Wilrep Ltd. here.
*Next up: driving the UX and QA on an upcoming redesign of their website
  • web, web, brooke wilkinson
  • web, web, brooke wilkinson
  • web, web, brooke wilkinson
web, brooke wilkinson

let’s create
content together

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